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Since New Year's Eve 2008, the city of Mobile has been lowering a 12-foot-tall lighted mechanical moon pie to celebrate the coming of the new year alongside performances from national musical acts. The giant moon pie descends the 34 story RSA BankTrust building at the stroke of midnight followed by a laser light show and epic fireworks display. Earlier in the evening, the world's largest moon pie is cut and served to the public as part of the festivities. This FREE event is attended by over 50,000 revelers every year.
MoonPie Over Mobile began with a vision from former City Councilman and Honorary Chairman, Fred Richardson. His idea became a reality that has been enjoyed now by hundreds of thousands of attendees.
Mobile is the home of America's first Mardi Gras celebration, and the MoonPie is the favored "throw" of the hundreds of Mardi Gras maskers riding the floats during the extensive Mardi Gras parade season. MoonPies were first thrown from Mardi Gras floats in 1952. Today, Mobile consumes more than four million MoonPies annually, and has adopted the delicious treat as an informal emblem. For the MoonPie Over Mobile celebration, this southern city teamed up with Chattanooga Bakery, the maker of the iconic MoonPie marshmallow sandwich, to create the largest electronic MoonPie as the featured attraction for its New Year's Eve celebration.
Absolutely! There is no charge to attend this event, so make plans to join us in downtown Mobile on New Year’s Eve for music, merriment and of course the MoonPie!
There is no age limit, just remember that due to it being a NYE celebration the activities do start and run late into the evening.
There is plenty of street parking and numerous paid parking lots available in our downtown area. We also recommend using rideshare services such as Uber or Lyft and/or local taxi services for a safe ride there and back to your accommodations or home.
The MoonPie Over Mobile celebrations takes place in the heart of downtown Mobile which is also home to our LODA Entertainment District! There are plenty of bars, pubs, taverns, restaurants in the immediate area ready to help you quench your thirst. Beverages are allowed to be taken out of these establishments and onto the streets. Just make sure you bring the proper ID needed to purchase alcoholic beverages.
We have a plethora of dining options in downtown Mobile just ready to feed you some of their incredible food. The only difficult thing about it is deciding which one to choose!
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Any more fun MoonPie Facts?

We’ve got facts for days….

  • The giant electronic MoonPie weighs 350 pounds and is 12 feet tall.
  • The MoonPie will drop 317 feet in 60 seconds from atop the 34th floor of the RSA Trustmark building.
  • The original MoonPies are made by Chattanooga Bakery in Chattanooga, TN and Mobile consumes more than 4 million of those delicious MoonPies annually.
  • Mardi Gras first appeared in Mobile in 1703, the first location in the United States. MoonPies were first thrown from Mardi Gras floats in 1952 and have become Mobile’s favorite “throw” ever since.
  • Mardi Gras is big business in Mobile. More than 12,811 jobs are directly related to Mardi Gras in Mobile and Baldwin counties. The annual economic impact is more than $227 million in direct carnival spending.
  • The first MoonPie Over Mobile celebration was held on Dec. 31, 2008 and was the idea of then Mobile City Councilman Fred Richardson. Fred Richardson is now the Honorary Chairman of MoonPie Over Mobile, still assists with the planning and execution of this annual celebration to date AND leads the Second Line Parade every NYE.