Since New Year's Eve 2008, the city of Mobile has been lowering a 12-foot-tall lighted mechanical moon pie to celebrate the coming of the new year alongside performances from national musical acts. The giant moon pie descends the 34 story RSA Trustmark building at the stroke of midnight. Earlier in the evening, the world's largest moon pie is cut and served to the public as part of the festivities. This FREE event is attended by over 50,000 revelers every year.
You betcha! It's as free as the day is long! There is ZERO cost to attend. There is a paid VIP experience should you want a guaranteed spot close to the stage and a few other perks, but that's optional. We just want to get down in downtown with 50,000 of our best friends so come join the party!
You asked...we answered!!! This event is FREE but for the first time ever we are offering a paid VIP experience for those who would like an elevated experience at the MoonPie Over Mobile - a New Year Celebration in Downtown Mobile! Be front and center when Slick Rick, Rob Base, Big Daddy Kane, Dana Dane and Rob Base hit the stage (opening act - Yeah Probably). Your VIP ticket gets you a wristband for re-entry, access to an exclusive area right in front of the stage, the use of VIP only porta-potties and a VIP schwag bag courtesy of Greene & Phillips Injury Lawyers. CLICK HERE TO SECURE YOUR VIP SPOT RULES/REGULATIONS - Chairs/Blankets not allowed in VIP section - No Glass Containers/Bottles - No Weapons - No Chain Wallets - No Refunds (this is a rain or shine event) - No Children under the age of 12 (children under 18 must be supervised by an adult) - No Professional Cameras - No Flash Photography - No Crossing or Climbing the Barricades -
MoonPie Over Mobile began with a vision from former City Councilman and Honorary Chairman, Fred Richardson. His idea became a reality that has been enjoyed now by hundreds of thousands of attendees.
Mobile is the home of America's first Mardi Gras celebration, and the MoonPie is the favored "throw" of the hundreds of Mardi Gras maskers riding the floats during the extensive Mardi Gras parade season. MoonPies were first thrown from Mardi Gras floats in 1952. Today, Mobile consumes more than four million MoonPies annually, and has adopted the delicious treat as an informal emblem. For the MoonPie Over Mobile celebration, this southern city teamed up with Chattanooga Bakery, the maker of the iconic MoonPie marshmallow sandwich, to create the largest electronic MoonPie as the featured attraction for its New Year's Eve celebration.
There is no age limit, just remember that due to it being a NYE celebration the activities do start and run late into the evening.
There is plenty of street parking and numerous paid parking lots available in our downtown area. The Mobile Civic Center parking lot and the GulfQuest Parking lot will have spaces available for $10 until full. There is also a Park-N-Ride shuttle option. Park your car at the Southeastern Salvage store parking lot located at 1100 West Interstate I-65 Service Road South and ride a shuttle from there to Mardi Gras Park located at Royal & Government Street in the heart of downtown for just $3 round trip. First shuttle departs the parking lot at 6pm and the last shuttle departs downtown at 1::15am. We also recommend using rideshare services such as Uber or Lyft and/or local taxi services for a safe ride there and back to your accommodations or home.
The MoonPie Over Mobile celebrations takes place in the heart of downtown Mobile which is also home to our LODA Entertainment District! There are plenty of bars, pubs, taverns, restaurants in the immediate area ready to help you quench your thirst. Beverages are allowed to be taken out of these establishments and onto the streets. Just make sure you bring the proper ID needed to purchase alcoholic beverages.
We have a plethora of dining options in downtown Mobile just ready to feed you some of their incredible food. The only difficult thing about it is deciding which one to choose!
You bet we do! Click here to see the latest and the greatest places to stay and things to do in our awesome city.
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Any more fun MoonPie Facts?
We’ve got facts for days….
- The giant electronic MoonPie weighs 600 pounds and is 12 feet tall.
- The MoonPie will drop 317 feet in 60 seconds from atop the 34th floor of the RSA Trustmark building.
- The original MoonPies are made by Chattanooga Bakery in Chattanooga, TN and Mobile consumes more than 4 million of those delicious MoonPies annually.
- Mardi Gras first appeared in Mobile in 1703, the first location in the United States. MoonPies were first thrown from Mardi Gras floats in 1952 and have become Mobile’s favorite “throw” ever since.
- Mardi Gras is big business in Mobile. More than 12,811 jobs are directly related to Mardi Gras in Mobile and Baldwin counties. The annual economic impact is more than $227 million in direct carnival spending.
- The first MoonPie Over Mobile celebration was held on Dec. 31, 2008 and was the idea of then Mobile City Councilman Fred Richardson. Fred Richardson is now the Honorary Chairman of MoonPie Over Mobile, still assists with the planning and execution of this annual celebration to date AND leads the Second Line Parade every NYE.